What is defined outcome investing?

The driving force behind the $2T structured investing global market is the appeal of defined outcomes.  A defined outcome of a specific level of protection and/or enhanced return is put in place at the time of investment. For example:

An illustration of a defined outcome investment on the S&P 500
This defined outcome investment has a floor of -12.5% and a cap of 15%
At maturity, the outcome is based on S&P results within the defined parameters and a maximum gain of 15%.
Defined Outcome Illustration

Investors can experience a controlled range of investment outcomes which they know about in advance and can plan for accordingly. This predictability allows investors to ensure potential investment results match their needs, taking into consideration personal factors such as goals, risk tolerance, and time horizon.